The way consumers buy products has drastically changed from conventional retail mall shopping towards a digital e-commerce model. According to Fortune Magazine, a survey was conducted that involved around 5,000 people. This survey showed that about 51% of their purchases were made online. To read more about this trend you can visit here. Online buying habits have increased so much that e-commerce retailers should make their shopping experience as smooth and easy as possible. Here is a step-by-step guide on how to create an effective E-commerce checkout that can help the consumer make a purchase.
Step 1 Customer Interaction:
The first step in the process of the e-commerce product flow would be the entry point. This part is about how consumers go about seeing your product and deciding to make the effort in purchasing something from you. This part includes things like social media, pay per click (PPC), paid searches, organic searches, referrals, and direct purchases. So most of the people that come from this area will be people that found the company through searching or through advertisements. WIth this step, marketing is a big factor for being able to getting a name and product out to attract people.
Step 2 The Product Page:
Once you are able to get a person’s attention and get them to click on your link, then the real part of the process can begin. Your direction from step one should be bringing you to the next step of the process, the product page. This is the area of your site where consumers can look through your site and see all of the products that you offer.
Step 3 Add to Cart:
After a consumer has decided to buy something from your site, they will need to add it to their cart. The cart is a way for consumers to keep things that they have in mind of buying but offers them a way to continue shopping. This gives them the opportunity to purchase more items. It also allows them to keep things that they might want to buy in the future without having to do it at that moment.
Step 4 Checkout and User information:
Now that they’re ready to purchase, there are a couple of directions this can go. One way that this can go is through “guest checkout”. This way a consumer can purchase an item on your site without having to give you their information like email and phone number. Another way is for them to create an account with you. This way customers can get deals and will get re-advertised to in the future.
Step 5 Billing and Shipping Info:
This part in the process is where consumers will input their credit card information and go through with purchasing whatever was in their cart. At this point the consumer will either make the choice of purchasing or backing out and saving it for another time.
Step 6 Payment Confirmation:
The final step is the payment confirmation. At this point the customer has already made the purchase of one of your products and will receive a confirmation email and receipt. This allows the consumer to see what they purchased and can also be used for returning an item for a particular reason. With this, the end of the E-commerce product flow ends.